Billy’s changelog:
 New features and improvements.

When your ticketing data lives in isolation, you lose the big-picture view you need to drive your strategy. Every report requires manual exports, every analysis starts with copy-pasting numbers between multiple tools. This is error prone and you can never see the real performance of your multi-channel strategy in one place.

Without proper integration between your ticketing platform and your analytics stack, you're forced to spend hours aggregating data instead of acting on insights. Your team can't build unified dashboards, can't track performance across channels, and can't make data-driven decisions at the speed your business demands.

That's why we're launching a native integration with PIMS: a seamless connection that automatically syncs Billy’s sales data directly into PIMS, giving you consolidated reporting, multi-channel visibility, and the analytics infrastructure you need to make smarter decisions faster.

What's available

• 🔄 Automated sales data sync that pushes Billy transactions directly into PIMS without manual exports
• 📊 Consolidated reporting across all your ticketing channels and data sources in one unified view
• 🎟️ Multi-channel sales tracking to understand performance across different distribution strategies
• ⚙️ Seamless integration with the tools producers and organizers already use in their operations
• 🔍 Real-time data availability so your analytics are always up to date

Why it matters

In a market where strategies are multi-channel and data-driven, interoperability isn't a nice-to-have anymore, it's a necessity.

• 📈 Make faster decisions: Stop waiting for manual reports and start working with live, consolidated data that shows the full picture.
• 🎯 Understand what's working: Multi-channel visibility lets you see which distribution strategies actually drive sales and where to invest.
• 🛠️ Work with your existing stack: Billy integrates with the best tools in the market instead of forcing you to replace your entire ecosystem.

🎉 The result: PIMS integration transforms Billy from a standalone ticketing platform into a connected data source that powers your entire analytics infrastructure, letting you build the dashboards you need and make decisions based on complete, accurate data.

New Features

Ticket design templates: edit & preview

You can now edit existing ticket design templates directly in the studio without recreating them from scratch. A new preview mode lets you visualize how your template will render before applying it, and ticket samples can be generated from any offer to validate your design before going live.

Improvements

Studio

• An organization can now have a display name that is separate from its legal name, allowing for more flexible branding and presentation
• Added a seat selection count in the seats manager so you can track how many seats are selected at a glance
• Password recovery is now handled directly within the studio, without redirecting to an external page
• Images are now automatically compressed before upload in the studio, reducing storage usage and speeding up page loads
• Improved consistency and responsiveness of pagination across all list views in the studio
• Discount form now handles errors more gracefully with an added timeout for failed requests

Event store

• PDF tickets are now downloadable on Instagram's in-app browser, which previously blocked the download
• A CGV (terms & conditions) PDF link is now displayed on the event page when configured
• The support email is now shown in the event store footer when provided in your organization settings
• Seating information message rules have been updated to display more accurately based on venue availability

Tickets

• VAT information is now included in ticket data returned by the API

Orders

• CSV exports now automatically infer the correct separator before parsing, improving compatibility with different regional settings

Fixes

Tickets

• Fixed a display issue where seats without rows caused an error on the ticket

Event store

• Fixed seats information box and width rendering on the event page
• Fixed the individual ticket download button not appearing on the order confirmation page

Orders

• Fixed attendee data validation when processing invitations

Selling tickets for seated events has always meant compromising somewhere. Either you assign seats automatically and frustrate fans who care about where they sit, or you rely on external tools that break the flow of your checkout experience.

When you launch a high-demand sale with thousands of buyers rushing in at once, letting everyone choose seats simultaneously creates conflicts, sync issues, and system strain. Buyers selecting the same seats, refreshing constantly, and creating duplicate holds can crash your sale before it even starts.

That's why we're launching Seatmap Management.

A complete, end-to-end seat selection experience built directly into Billy, configured in minutes, not days. Attendees browse an interactive venue map, pick their seats, and see their selections in real time, while seats are held throughout checkout until the order is confirmed. What used to require external platforms, custom integrations, and hours of setup now happens in a few clicks from the Studio.

Billy's seating mode control lets you disable seat selection during peak demand windows, automatically assigning the best available seats to speed up checkout and prevent conflicts. Once the initial rush passes, you can reopen manual seat selection for remaining inventory, giving later buyers the interactive experience without risking your launch.

What's available

Back-Office Features (B2B):

• ⚙️ Three seating modes to match your event configuration: Auto assign: seats are automatically allocated to attendees Select seats: attendees choose their own seats on the map Mixed: combine both modes for different ticket categories
• 🏷️ Category management to organize seating areas, pricing tiers, and availability by zone
• 🚫 On sale / Not for sale controls to manage which seats are available at any given time
• 🔄 Seating synchronization managed directly from the Studio, keeping your seat availability always up to date

Checkout Features (B2C):

• 🗺️ Interactive venue map directly inside the widget, letting attendees visualize and choose their seats before checkout
• 🛒 Seat holding during checkout to prevent double bookings while attendees complete their purchase

Why it matters

A proper seating experience isn't just a feature, it's what separates a professional ticketing platform from a basic one.

• 🎯 Increase conversion rates: Letting fans choose their seats creates a more engaging and confident purchase decision, reducing hesitation and cart abandonment.
• 🛠️ Fast, flexible seating management: Configure modes, categories, and availability in minutes from the Studio—no external platforms or technical setup needed.
• 🤝 Reduce support requests: Clear seat availability, real-time holding, and intuitive maps mean fewer confused attendees reaching out for help.

🎉 The result: Seatmap Management gives you everything you need to sell tickets for venues of any size and configuration, with a seamless experience for both organizers and attendees, all from within Billy.

New Features

Order Management in Studio

You can now edit customer information directly from the order details panel in the Studio. Updated buyer details automatically regenerate ticket PDFs to reflect the changes, ensuring attendees always receive accurate documents. A new dropdown menu on the order details panel also gives you quick access to order cancellation and confirmation email resend, putting your most common order actions just one click away.

Improvements

Studio

• Added a locale selector on the widget preview so you can preview your event store in different languages before going live
• New fields added to ticket template form for richer ticket customization and more flexible designs
• Multi-select dropdowns now support pressing Enter to confirm selection for faster navigation
• Timezone dropdown now closes automatically after selection in event creation, streamlining the setup flow

Tickets

• Ticket PDFs now display complete attendee template information for more detailed and personalized tickets

Event store

• Added a "Contact us" dialog for attendees who need assistance during the purchase flow
• Improved color theming with better color mix interpolation for more accurate brand representation
• Variant selection now shows a disabled state when unavailable, giving attendees clearer guidance
• Fixed locale fallback on opt-in screens for international attendees

Organization

• Organization settings now include VAT number and full address fields for improved invoicing and compliance

Fixes

Tickets

• Fixed watermark incorrectly appearing on ticket PDF banners
• Fixed banner cropping issue for existing events using the new template

Orders

• Fixed default attendee form naming convention discrepancy for the name field

When you're managing multiple events or ticket types, recreating the same ticket design over and over wastes time and creates inconsistencies. One typo, one misaligned logo, or one wrong color across dozens of ticket variants, and your brand looks unprofessional.

Without reusable templates, every new offer means rebuilding your ticket design from scratch. This slows down launches, increases the risk of errors, and makes it nearly impossible to maintain consistent branding across events, especially when you're running multiple shows simultaneously.

That's why we're launching Ticket Design Templates.

A simple template system that lets you design your ticket once, then instantly apply it across all ticket offers. With customizable parameters and automatic data population, you can maintain perfect brand consistency while moving faster than ever.

What's available

• 🎨 Reusable design templates that can be applied to any ticket offer across all your events
• ⚙️ Dynamic parameters that automatically populate ticket with event-specific information
• 🏷️ Badge-ready formats for corporate event badges
• 🔄 Instant updates that propagate design changes across all linked tickets at once

Why it matters

Ticket Design Templates aren't just about saving time, they're about scaling your operations while maintaining the quality and consistency your brand demands.

• ⚡ Launch events faster: Apply pre-designed templates to new offers in seconds instead of rebuilding designs from scratch.
• 🎨 Ensure brand consistency: One template across all tickets means zero design discrepancies, even when managing dozens of events.
• 🔧 Update globally, instantly: Fix a typo or update your logo once, and it reflects across every ticket using that template.

🎉 The result: Ticket Design Templates transform ticket creation from a repetitive design task into a one-click operation, letting you accelerate your event operations without sacrificing quality or spending hours on manual work.

New Features

Resend Order Confirmations

Confirmation emails can now be resent on demand directly from the studio. Whether a customer lost their original email, made a typo during checkout, never received it due to spam filters, or simply needs another copy, you can now instantly resend confirmations without technical support. This reduces customer service burden and gives your team the tools to resolve issues immediately

Improvements

Orders

• Order exports now include customer opt-in preferences in CSV files, making it easier to manage marketing compliance and segment audiences based on consent

Event store

• Bundle images updated for better visual presentation and consistency across the purchase experience

Tickets

• Tickets now use template parameters for dynamic content generation, enabling more flexible and automated ticket personalization

API Platform

• Email worker infrastructure added for improved email delivery performance and reliability at scale

Fixes

Studio

• Distribution channel cache now invalidates automatically after discount updates, ensuring pricing changes reflect immediately across all sales channels
• Fixed timezone handling in event creation and update forms to prevent scheduling errors and ensure accurate event timing
• Fixed UI synchronization when the same form is modified from multiple browser tabs simultaneously, preventing data conflicts

Templates

• Fixed template unlinking process to properly disconnect templates before linking to new offers, preventing configuration conflicts

When international customers buy tickets, language barriers create friction at every step. They're left unsure about event details and entry requirements, struggle to understand your checkout flow, hesitate when reviewing their order, and feel uncertain when their confirmation email arrives in a language they don't speak.

This language barrier doesn't just frustrate customers, it increases cart abandonment and support requests, reduces trust, and makes your event feel less welcoming to international audiences. When fans can't understand the purchase process, their tickets, or confirmations, they're more likely to drop off before completing checkout or reach out for support.

That's why we're launching Multi-Language Support across the entire checkout and purchase experience.

From the moment fans land on your event page, the widget automatically detects their browser language and adapts the entire journey, from checkout to received tickets, creating a seamless, localized experience that builds confidence and reduces friction.

What's available

• 🌍 Five-language support across the complete purchase journey: French, English, German, Spanish, and Italian
• 🔄 Automatic language detection that adapts the widget to match the buyer's browser language
• 🎫 Issued tickets that display event details, terms, and instructions in the buyer's selected language
• 📧 Confirmation emails sent automatically translated in the buyer's language after purchase
• 💸 Refund communications delivered in the original purchase language for clarity and consistency

Why it matters

Speaking your customers' language isn't just about translation, it's about creating a professional, trustworthy experience that drives sales and reduces operational burden.

• 🌐 Sell internationally with confidence: Sell in foreign markets knowing the entire experience is localized for local audiences, improving checkout conversion rates.
• 📉 Reduce support volume: Clear, native-language communications mean fewer confused customers reaching out for help.
• ✨ Build trust and credibility: Professional translations show attention to detail and respect for international fans, increasing conversion rates.

🎉 The result: Multi-Language Support transforms Billy into a truly international platform, letting you sell tickets worldwide without language barriers, lower support costs, and deliver a premium experience that matches your brand standards in every market.

New Features

Bundle Pricing Management

You can now modify bundle pricing directly from the studio without recreating your entire offer setup. The new pricing management interface gives you full control to update default bundle pricing and apply targeted discounts to individual offers within bundles. Whether you're running flash sales, testing promotional strategies, or adjusting prices based on demand, you can now make changes in seconds and keep your bundles flexible throughout your sales cycle.

Improvements

Tickets

• Ticket filenames updated for improved organization and clarity
• Tickets are now generated automatically when attendee forms are submitted, with one generated per ticket for faster delivery

Orders

• Confirmation emails are now sent immediately after order fulfillment rather than waiting for PDF generation, reducing the time customers wait to receive their confirmation
• You can now modify an order's buyer contact information and billing address after purchase through a new PATCH endpoint
• Shopify orders can now be cancelled directly through Billy's system for better order management

Studio

• Added comprehensive form interface for modifying bundle pricing with additional pricing options
• Invoice documentation updated with clearer instructions for business customers requesting invoices

Fixes

Orders

• Fixed delivery fees not appearing at checkout when cart contains only single products without bundles

2025 was a breakthrough year for Billy. Our platform evolved from ticketing-only into a complete event-commerce platform combining ticketing, merchandising, upsells, omnichannel distribution, and advanced analytics. We scaled our infrastructure to thousands of orders per minute, delivered major product innovations, and raised the bar for event organizers by bringing best e-commerce practices to live events.

🧩 Key Statistics

• 1,321 commits shipped to production by our team of Avengers
• Full-year active development from Jan 1 → Dec 31, 2025
• Most active month: November with 150+ commits
• Thousands of automated tests ensuring platform stability

🧰 Smarter Checkout, Better Conversion

• Theme customization with 10+ premium fonts and advanced color scaling
• Full white-label design aligned with event branding
• Multi–sales channel management to sell across multiple sites and partners
• Support for multiple payment methods: Apple Pay, Google Pay, PayPal, Revolut, BNPL…

🏟️ Seated Events & Large Venues

A defining milestone for tours and stadiums:

• Custom seating maps with automated seat assignment
• Optimized checkout experience for high-demand events

🎛 Studio: Orders management, analytics & insights

Data became central to every organizer’s workflow.

• Enhanced order management with sorting, filters, and detailed payment data
• 20+ analytics dashboards for sales, conversion funnels, and delivery heat maps
• Detailed financial overviews and stock tracking
• Conversion analytics for marketing strategies

🚀 Performance & Reliability

We re-engineered our infrastructure for speed and scale:

• Extensive database indexing and load testing across multi-event scenarios
• Presale and queue integrations for high-traffic events
• Optimized test suites and caching for faster deploys and rock-solid uptime

🎟 Product Enhancements

• Customers forms and attendee forms for segmentation and data collection
• Discounts engine for promo codes and monitor marketing tactic
• Improved Shop management with Shopify integration, variant selection, and vendor tools

2026 will build on this foundation: more insights, more automation, and even more power for creators to grow their revenues and engage their communities.

After an event, it’s often hard to clearly understand when sales actually happened.

You know how many tickets were sold, but identifying which days and which hours drove the most conversions usually requires manual exports and spreadsheet work.

That’s why we’re introducing Active Sales Hours, a heatmap that shows exactly when orders were fulfilled, broken down by hour of the day and day of the week.

By analyzing past sales patterns, organizers can use Active Sales Hours to predict future peak demand and better orchestrate marketing campaigns, teams or infrastructure ahead of time.

What’s available

• 🕒 Sales heat map by hour and day: Visualizes fulfilled orders grouped by hour of the day and day of the week.
• 📊 After-event analysis: Based on all order fulfilment events for a given event.
• 🔎 Clear volume comparison: Quickly spot peak buying hours, strong days, and low-activity periods.

Why it matters

Understanding when fans buy helps you improve future strategies:

• Identify the best hours to launch sales or campaigns
• Compare weekday vs weekend performance
• Optimize marketing timing for future events
• Better prepare infrastructure for peak demand moments

🎯 The result: Active Sales Hours turn raw order data into clear patterns, helping you learn from past events and plan smarter sales for the next ones.

New Features

International Tickets and confirmation emails Received Tickets and confirmation emails are now also available in English, allowing international events to provide attendees with tickets in their preferred language.

Custom Venue Maps You can now upload custom venue map thumbnails in the studio for better visual representation of your event spaces.

Improvements

Tickets

• Optional text fields on tickets can now be modified after creation for more flexibility
• PDF tickets and confirmation emails no longer include default placeholder images when custom images aren't specified, providing a cleaner appearance

Orders

• VAT amounts are now automatically split by tax rate when creating Shopify orders, ensuring accurate tax reporting for multi-rate transactions
• Payment authorization and capture now function correctly even when no payment account is configured, preventing order processing failures

Studio

• Navigation links now display hover tooltips for better usability
• Sidebar open/closed state is no longer persisted between sessions, providing a consistent starting experience
• Compare-at price display adjusted for improved visibility and consistency across product views
• Order table total amounts now exclude service fees, showing only the actual order value for accurate financial reporting

Event store

• Decimal input fields now properly format values using the correct precision

Fixes

Event store

• Fixed decimal input field formatting issues with toFixed property

Studio

• Fixed theme customization caching issue that prevented color and style changes from displaying immediately

When ticket sales spike, your ticketing infrastructure becomes more relevant than ever. A platform crash doesn’t just cause delays, it creates stress for organizers, customers and everyone in between. Fans lose trust, support requests flood in and the buzz turns negative.

Even without a full crash, long queues or slow checkouts mean abandoned carts and lost revenue.

That’s why we’re strengthening Billy’s infrastructure with automated load and spike testing, ensuring the platform performs seamlessly even during the biggest launches.

What’s available

For once, we’re sharing what is not visible, but present under the hood of our platform:

• 💪 an Infrastructure built for scale: capable of handling tens of thousands of requests per minute
• ⚙️ We’ve automated load testing: weekly tests simulate real-world traffic peaks to ensure performance stays consistent after each new release
• 🚦 Queue management: optimized system to manage heavy traffic during major on-sales without crashing
• 📈 Dynamic scaling: platform capacity automatically adjusts to handle thousands of orders per minute

Why it matters

Your biggest sales should feel exciting, not stressful. Those upgrasdes ensures that:

• Events can handle huge international traffic surges with ease
• Fans enjoy a fast, reliable checkout, even during peak demand
• Organizers stay focused on the event, not on technical issues or customer support
• You won’t have paid orders without tickets or unpaid orders confirmed

🎯 The result: Billy can now handle large-scale drops and international sales with confidence, thousands of tickets per minute, zero compromise on your fan’s experience.

New Features

Compare-at Pricing

You can now display compare-at prices (original prices) alongside sale prices across your offers, helping you highlight discounts and special promotions. The feature works seamlessly in both the event store and studio, showing customers the value they're getting and increasing conversion rates.

Improvements

Event shop

• Improved infrastructure for better scalability and performance during high-traffic events

Studio

• Order table now displays additional details including order metadata and enriched payment information for better transaction tracking
• Homepage filters now correctly calculate net totals excluding fees

Orders

• Batch discount import now supports up to 5,000 rows per file, up from previous limits

Products

• Inventory items now use snapshot storage for improved performance on high-volume operations

Fixes

Studio

• Fixed order table total amount calculation to exclude service fees for accurate reporting

When your data is scattered across spreadsheets and tools, every report takes hours, and every decision relies on guesswork.

You never really know which channels drive sales, which ticket categories perform best, or how your audience behaves across events. Tracking conversions or payment methods means jumping between dashboards and Excel exports.

That’s why we’re launching the Advanced Analytics Dashboard.

A powerful, all-in-one view that lets organizers see the full picture, from ticket stock and conversion rates to payment insights and long-term performance trends.

With clear charts, real-time metrics, and intuitive filters, you can finally stop aggregating data manually and start making smarter decisions.

What’s available

• 💰 Bento-style dashboards with total sales, order value and conversion summaries across all your events1
• 📈 Conversion rate tracking across all sales channels to measure marketing efficiency
• 🗓️ 12-month analysis to review long-term trends
• 📦 Stock dashboard for each ticket category to monitor performance and fill rate

Why it matters

The Advanced Analytics Dashboard isn’t just about seeing numbers, it’s about turning them into actions that grow your event.

• 📈 Optimize your marketing spend: Identify which channels and locations drive the most sales and invest where performance is highest.
• 🧭 Refine your offers: Use conversion rates to test pricing, bundles, or ticket types and double down on what converts best.
• 🕐 Spot trends early: Compare daily, weekly and monthly data to anticipate low seasons or strong periods and adjust your campaigns in advance.

🎉 The result: The Advanced Analytics Dashboard gives you the clarity to make smarter decisions, improve marketing strategies, and grow your sales, all from a single, powerful view inside Studio.

New Features

Enhanced Image Management

You can now upload custom logos for your organization and icons for ticket groups, as well as email banner image and PDF tickets banners giving you more control over your branding. Event banners and ticket-specific images can now be uploaded directly through the studio, allowing you to create more visually appealing offerings across your sales channels.

Smarter Payment Processing

Payments now separate authorization from charge for Stripe transactions, giving you better control over when funds are captured. The system now intelligently handles order payment states, preventing cancellations when payments succeed after initial failures.

Improvements

Studio

• Organization cache behavior improved for logo and theme customization to ensure changes reflect immediately
• Image upload functionality redesigned across product forms, bundle forms, theme customization, and event editing for a more consistent experience
• Order details table enriched with payment method information for better transaction tracking

Event store

• New fonts added: Cairo, Nippo, Noto, and Lausanne for expanded typography options
• Logo scaling customization added for precise branding control
• Back button color in header navigation now displays correctly
• Error messages improved when orders are cancelled at confirmation step

Orders

• Detailed payment information now included in order data
• Basket availability can now be checked before order placement

Discounts

• Enhanced batch import error handling now shows clear feedback when importing discounts with validation issues

Fixes

Studio

• Live preview updates fixed to properly reflect theme color changes and load correctly after development updates
• Fixed file upload behavior when field is empty
• Fixed attendee form field creation at ticket setup and field add/edit functionality
• Fixed file upload error message displays

Sales Channels

• Redirect behavior improved after creating new sales channels

Event store

• Fixed order confirmation error handling to show user-friendly messages instead of 404 crashes

API

• Fixed payment cancellation logic to properly handle orders paid before placement

For organizers, managing orders often means juggling endless support requests: a customer entered the wrong email, another one provided incorrect billing details, or someone didn’t receive their confirmation and needs their tickets resent. Each small issue takes time and too often, that time adds up.

When orders are hard to track or edit, resolving these problems becomes a manual process that slows everyone down. Fans wait longer, everyone get frustrated, and valuable energy is wasted on back-office fixes instead of event experience.

That’s why we’re introducing smarter Orders Management.

Now, organizers can access, edit, and refund orders directly from Studio, saving hours of work and giving every customer a faster, smoother, and more reliable experience.

What’s available

• 📊 Analyze orders and sales from advanced real-time dashboard
• 🔍 Find and view order details using advanced search capabilities
• 💸 Cancel or refund orders directly from Studio
• 🎟️ Download tickets attached to each order

🎉 The result: Orders Management gives organizers complete control and visibility — helping you solve customer issues faster, make better decisions, and keep every sale organized from checkout to event day.

New Features

On-Site Pickup for Physical Items You can now offer on-site pickup as a delivery method for physical items at your events, giving attendees more flexibility when purchasing merchandise or products. It works across all countries. This improves your event operations and conversion for up-sells.

Improvements

Event store Added Lateral and PP Neue Montreal fonts for enhanced typography options

Event store Enhanced mobile font sizing for improved readability on smaller screens (increased at 500px+ breakpoints)

Event store Added dedicated phone and email fields to buyer and attendee forms with proper validation

Studio Added documentation button for easy access to help resources

Studio Improved distribution channel edition menu for easier configuration

Studio Added new detailed orders list view with enhanced table interface

Studio Changed default values for age and country fields in customer forms

Studio Added button to book appointments with account managers for seated events

Studio Crypto payment option now hidden in distribution channel configuration when not enabled for organization

Studio Added form field label character limit of 300 characters to prevent display issues

Sales Channels Enhanced distribution channel offer selection with card display improvements for products with selection images

Orders Free text search now available on first name, last name, order number, and email for faster order lookup

Orders Enhanced webhook handling for BoomFi to prevent missing important payment events, now ignoring non-consumer payment webhooks

Orders Modified date and time display format in confirmation emails and PDF tickets

Orders Added fulfillment tracking flag to orders

Discounts Added new discount analytics panels in Grafana for event overview

Products Form checkout now supports optional company billing information

Products Attendee form field names aligned to 300 character limit across widget and back office

Products Single product variant selection now allows changing options even when one is already selected

Products Filename sanitization added for product and bundle images

Fixes

Event store Fixed card offer display with selection images for products

Event store Fixed carousel size in bundle variant selection preview

Event store Fixed build issues and required fields validation

Event store Fixed attendee form submission handling

Event store Fixed server schema with proper union and record support, including default values for checkout form

Event store Fixed attendee form validation checker

Event store Fixed footer links to use native anchor tags for contact and external links

Discounts Fixed issue with pagination in discount management that prevented modifying discounts after the 25th occurrence

Studio Fixed router refresh for form theme updates

Studio Prevented CloudFront blocked requests by moving attendee info checks to page level

Orders Prevented orders from completing when distribution channel is closed

Orders Fixed delivery pricing calculation for on-site pickup with proper carrier ID storage

Orders Fixed webhook handling to ignore late-arriving failure webhooks after successful payments

Products Fixed single product variant option selection when another option is already selected

API Fixed MerchantContract payment method handling for crypto webhooks

Every ticket category represents a different type of attendee (fans, VIPs, staff, partners, media...). To serve them well, organizers need the right data at checkout or registration. Without it, you’re flying blind: personnalisation is limited, marketing is generic, and operations quickly get messy.

That’s why we’re introducing Attendee Forms. Now, you’re able to add custom fields per ticket category and collect exactly the information you need to understand, segment, and delight your audience.

What’s available

• 📝 Create attendee forms linked to specific ticket categories
• 🔧 Add custom fields like age, dietary needs, company name, preferences…
• 📊 Turn attendee data into insights to personalize experiences and power smarter marketing campaigns

🎉 The result: Attendee Forms bring organizers closer to their audience making ticketing smarter, your marketing sharper, and every attendee experience more relevant.

New Features

Enhanced Attendee Form Experience

You can now collect email addresses and phone numbers as dedicated field types in attendee forms, ensuring proper validation and formatting. The forms now display more accurate error messages and handle validation more reliably across the checkout process.

Product Management

You can now edit existing products and bundles directly from the studio, including editorial information and images. Upload custom images for your offers to better showcase your products.

Improvements

Sales Channels Products can now be created without automatically adding them to distribution channels, giving you more control over product setup

Event Store Added Satoshi font for expanded typography options

Event Store Enhanced error handling with clearer error messages across checkout

Event Store Prevented email autocomplete and pasting in confirmation email field to reduce typos

Studio Added attendee form display in ticket creation and sales channel live preview for better context

Studio Improved organization switching logic for smoother navigation between organizations

Studio Enhanced sales channel live preview to update titles in real-time

Discounts Added timezone display for discount dates to prevent confusion across different regions

Discounts Add search and filter capabilities in discount list for easier management

Orders Display order discount information in orders table

Orders Improved handling of payment failures by ignoring late-arriving failure webhooks after successful payments

Orders Added automatic retry logic for stalled order cancellations

Fixes

Sales Channels Fixed distribution channel offer selection updates

Event Store Fixed error handling during checkout to allow users to retry placing orders and payments

Event Store Fixed Stripe form validation to check for errors before placing orders

Event Store Fixed basket confirmation to fetch fresh data when initial confirmation fails

Event Store Fixed toggle group item colors on mobile devices

Event Store Fixed show more button to use correct primary color

Studio Fixed sales channel ending date validation on distribution channel forms

Studio Fixed basket confirmation error messages when attempting to checkout on draft sales channels

Studio Fixed short text field validation errors

Studio Fixed ticket creation failures caused by hidden stock availability values

Studio Fixed discount forms to properly handle timezone data

Studio Fixed form submission handling in discount and batch discount forms

Studio Fixed homepage refresh when user is already on the homepage

Studio Fixed attendee form data caching on widget

Discounts Fixed issue when modifying discounts

Orders Prevented crypto orders from being cancelled through the standard cancel endpoint

Attendee form Fixed attendee form validation for tickets in bundles

Running promotions without the right tools is messy: codes get lost, tracking breaks, fans end up confused and even worse, sales opportunities slip away.

That’s why we crafted a simple, powerful way to create, apply, and track promo codes directly in Studio. Whether it’s a single VIP code or thousands of Black Friday offers, everything stays clear, organized, and easy to manage.

Now you can:

• 🗂️ Create discounts in seconds
• ➕ Generate single-use codes or import thousands via CSV
• 🎯 Apply discounts to specific offers and sales channels
• ⚙️ Edit, disable, or archive codes anytime

Use Discounts to:

• Run exclusive codes for VIPs, fan clubs, or partners
• Launch seasonal campaigns like Black Friday or flash sales
• Reward loyal fans with special offers
• Track performance and usage limits in real time

🎉 The result: Discounts bring e-commerce power to event sales, turning promotions into a true growth lever and boosting conversion.

Improvements

Orders You can now see which payment provider (Boomfi or Stripe) was used for each order, making transactions easier to track.

Sales Channel The triptych section of the widget is now fully customizable, allowing better alignment with your brand and messaging.

Discounts Added batch import for discounts, along with a downloadable CSV template for faster, simpler bulk management. Discounts applied are now visible both in invoices and in the confirmation emails sent to buyers.

Offers Enhanced ticket description display for a clearer and more consistent presentation.

Fixes

Pricing Ticket prices can now be edited directly from the interface, giving you more flexibility to adjust offers on the fly.

Customer Form Fixed an issue causing the customer form to display incorrectly in live preview mode.

If your checkout looks like every other event, your brand gets lost in the crowd. A generic flow hurts trust, lowers conversions, and weakens your brand.

That’s why we built Checkout Theme customization. The checkout is your first touchpoint with fans, it should reflect your identity. With Themes, you can control logo, colors, fonts, and layout without code, creating a smooth, branded checkout that builds trust and drives sales.

Now you can:

• 🎨 Upload your logo and cover to instantly brand your checkout
• 🖌️ Adjust colors, fonts, and typography to match your design system and keep a consistent identity
• 🧩 Choose layout & block styles for a clean, modern look
• 📐 Refine details like corner radius to make the flow feel premium

Use Themes to:

• Build a professional, trust-building checkout that fans instantly recognize
• Align your ticket shop with your website and event visuals
• Create a smooth, on-brand journey that boosts sales

🎉 The result: With customizable Themes, your checkout is no longer “just functional”. It’s premium, intuitive, and aligned with your brand. A checkout that feels part of your event, delighting fans and converting more sales.

A messy checkout always kills conversions. People get confused, abandon carts, and your premium offers go unnoticed.

That’s why we’ve introduced Groups, a simple way to organize tickets, products and bundles offers inside your sales channels. This bring the best e-commerce standards to ticketing

Now you can

• 🗂️ Create groups (VIP, Cat 1, Cat 2, Bundles…) for a clean structure
• ✍️ Add labels & descriptions so fans instantly know what’s what
• 🔀 Reorder offers with drag & drop from the instant live preview
• 🧩 Edit or remove groups anytime as your sales strategy evolves

Use Groups to

• Spotlight premium experiences (VIP, backstage, hospitality)
• Make seat categories clear for fans
• Keep bundles easy to find and purchase

🎉 The result : With Groups, your checkout ins’t just organized. It feels premium and intuitive, built on the same standards as top e-commerce. Fans find what they want faster, and you sell more with less friction.

Selling through just one channel limits growth. Fans all see the same offers, premium tickets get lost, and you can’t activate partners or special campaigns. The result: less visibility and lower conversion rates.

That’s why we built Sales Channels. With Billy, you can create multiple distribution strategies, selling on your own website, through partners, on a venue’s shop, or even an artist’s store. You multiply visibility while keeping all sales and stats unified in one platform.

Now you can:

• 📈 Direct your traffic to specific channels for campaigns, making it easier to track conversions and tailor the offer to each audience
• 🎯 Create dedicated channels for each audience (Website, Partners, VIPs, Pre-sales…)
• 👀 Show only the right and relevant offers in each flow

Use Sales Channels to:

• Build private & custom shops for sponsors, top customers, or subscribers
• Expand reach with partner channels on venues, distributors, or platforms
• Launch temporary sales (as Flash Sales / Black Friday) promos without cluttering your main checkout

🎉 The Result : With flexible Sales Channels, every checkout becomes strategic. Fans, VIPs or partners get a journey that feels personal, and you keep full control over how your offers are sold.