Free brand event at Centquatre - Paris

On 27 and 28 June 2026, Zalando turned Paris into the playing field for Playground: two days of sport, fashion and culture bringing a community together around the brand and its partners. As Europe's leading online fashion player, Zalando wanted an immersive, free experience. But free doesn't mean rule-free: with no ticket price to filter demand, that demand far exceeded the venue's capacity. Socialclub relied on Billy to run the entire digital experience, from pre-registration through to on-site access to the activations, with all the rigour of paid ticketing.

Presale & Tour Launch: 45 Zéniths & Arenas

After 5 years away from the stage, Vianney’s return demanded more than a standard ticket launch.
Together with Zouave, Billy created a full D2C launch experience for his +45-date Zéniths & Arenas tour, blending artist-led storytelling, a blind-test presale, fan data collection, charitable giving and ticket protection into one seamless journey. Built on Billy’s ultra-scalable infrastructure, the launch handled over 146,000 ticket requests, several thousand orders per minute and traffic peaks above 54,000 requests per minute, with 100% availability from start to finish.

Tour of 25 Zéniths & Arenas
Discover how Billy transformed Bigflo & Oli's KARMA Tour into a real album performance driver: 200,000+ tickets on sale, 28 dates across Zéniths and Arenas, and 22% of orders including an add-on product, powered by a D2C strategy embedded directly into the purchase journey.

Pre-sale for a concert at Stade de France
For the 20th anniversary of his career, Fally Ipupa announces a landmark concert at the Stade de France and the simultaneous release of a new album. Discover how Billy orchestrated the first 48 hours of sales, with a complete setup: bundles, ticket security, and integrated logistics, delivered in 72 hours.

Skateboarding competition at Roland Garros
Discover how SLS turned Roland-Garros into a temple of skate: 10,000 people, legendary tricks and exclusive experiences orchestrated by Billy for an unprecedented stop in Paris that made history in skateboarding

Bad Bunny's Super Bowl viewing party in Puerto Rico
Discover how Billy ensured that Bad Bunny's official Super Bowl 2026 Viewing Party stayed 100% Puerto Rican.

EthCC [9] Tech Conference at the Palais des Festivals in Cannes

Discover how Billy orchestrated the ticketing and networking for one of Europe's largest blockchain events. The summit featured two simultaneous events: EthCC and Agora by Kaiko, alongside multiple combined conferences and the numerous "side-events and meetups" organized throughout the week.

Livestream Stade de France
Discover how Billy enabled Jul to open the doors of his Stade de France concert far beyond its physical capacity. A lightning operation that transformed a sold-out show into a worldwide experience, simultaneously accessible to connected fans from multiple countries.

Salomon pop-up stores tour
Discover how Billy orchestrated NeS x Salomon's Pop Up Tour, turning a debut album release into a physical, community-driven experience. Four cities, four stores, four experiential bundles — all accessible via pre-registration through a fully white-label integration, at the intersection of music, retail, and D2C.

Immersive listening sessions and live sets
MINO réinvente l'écoute musicale avec la billetterie marque blanche Billy. Plus de 30 événements, des espaces immersifs avec son Dolby Atmos, une vision : la musique, ça ne se consomme pas.