Use Case: NeS x Salomon
Key Figures
Brief
Enable fans to pre-register for an immersive experience, while structuring a bundle offering consistent with the artistic universe and the partner brand.
The challenges:
- Managing multi-city reservation flows
- Integrating multiple experience tiers (bundles)
- Maintaining strong aesthetic consistency
- Simplifying access to a hybrid activation (music + brand)
What Billy set up
1) 4 white-label integrated widgets
Billy deployed four distinct widgets, each integrated directly into NeS's official website. Native and invisible integration (no redirect), smooth and responsive experience, full consistency with the project's artistic direction.
The booking process becomes a natural extension of NeS's universe — a perfect reflection of the new album.
2) Four experiential bundles structured around the album
Four offers are available to fans, combining pre-order physical formats of the new album, merchandising, and a meet-and-greet with NeS.
Each bundle is designed as a level of engagement, allowing the experience to be tailored to different fan profiles.
Impact
The NeS x Salomon Pop Up Tour illustrates a new way of thinking about an album release: no longer as a simple digital launch, but as a complete experience.
By connecting music, retail, and D2C, Billy enables community engagement to be structured around an exclusive moment — controlled end-to-end, from reservation to in-store meeting.
The activation goes beyond promoting an album: it creates a direct point of contact between the artist, the brand, and their community, within a fully controlled framework.